ByTheWeb GEO lets you display saved GEO content directly on the front end of your WordPress website using shortcodes or native Elementor widgets.
You can display your AI Summary, Short Answer, and visual Breadcrumbs without manually copying the saved content into the page.
For a feature overview, see Elementor Widgets.
Available Shortcodes and Elementor Widgets
| Feature | Shortcode | Elementor Widget |
|---|---|---|
| AI Summary | [ btwgeo_ai_summary ] | AI Summary (BTW) |
| Short Answer | [ btwgeo_ai_abstract ] | AI Short Answer (BTW) |
| Breadcrumbs | [ btwgeo_breadcrumbs ] | Breadcrumbs (BTW) |
| FAQ | [ btwgeo_faq ] | Available through the companion ByTheWeb AI plugin |
The FAQ display system is shared with ByTheWeb AI and is covered separately from the three native ByTheWeb GEO Elementor widgets.
Important: Remove the Spaces from Shortcodes
The shortcode examples in this Help Center intentionally contain spaces inside the brackets so WordPress does not execute them on this page.
For example, this Help Center shows:
[ btwgeo_ai_summary ]
On your own website, remove the spaces immediately inside the brackets before using the shortcode.
The same applies to every shortcode example in this guide.
AI Summary Shortcode
Use the AI Summary shortcode to display the AI Summary (Key Facts) saved for the current post, page, supported custom post type, or supported taxonomy term.
Basic example:
[ btwgeo_ai_summary ]
The Summary is displayed as a list. Each non-empty line from the saved AI Summary becomes a separate list item.
If your saved Summary contains lines beginning with characters such as -, *, or •, ByTheWeb removes those leading bullet characters before creating the visible list.
You can optionally add a title:
[ btwgeo_ai_summary title="Key Facts" ]
You can also define the HTML tag used for that title:
[ btwgeo_ai_summary title="Key Facts" tag="h2" ]
Without a title attribute, the shortcode does not add a heading above the Summary.
For more information about creating and managing this field, see AI Summary & Short Answer.
Short Answer Shortcode
The Short Answer field uses the shortcode:
[ btwgeo_ai_abstract ]
Although the field is called Short Answer (The Bottom Line) in the ByTheWeb GEO interface, the shortcode name uses ai_abstract.
It displays the Short Answer saved for the current post, page, supported custom post type, or supported taxonomy term.
You can add an optional title:
[ btwgeo_ai_abstract title="The Bottom Line" ]
You can also define the title HTML tag:
[ btwgeo_ai_abstract title="The Bottom Line" tag="h2" ]
Without a title attribute, only the saved Short Answer is displayed.
Line breaks saved inside the Short Answer are preserved in the visible output.
Breadcrumbs Shortcode
Use:
[ btwgeo_breadcrumbs ]
to display ByTheWeb GEO’s visual breadcrumb trail.
The shortcode uses your globally configured Home Text, Separator, and Prefix Text from the Breadcrumb settings.
You can override the separator for an individual shortcode:
[ btwgeo_breadcrumbs separator="/" ]
The separator attribute affects that shortcode instance only.
The available breadcrumb path depends on the current WordPress page and hierarchy. On the WordPress front page and posts page, ByTheWeb GEO does not generate a breadcrumb trail, so the shortcode returns no visible output.
For the complete breadcrumb configuration and Schema behavior, see BreadcrumbList Schema.
FAQ Shortcode
FAQ display is shared with the companion ByTheWeb AI plugin.
The main FAQ shortcode is:
[ btwgeo_faq ]
ByTheWeb AI provides three frontend display styles:
Standard – all questions and answers are open.
Accordion – one FAQ item can be open at a time.
Toggle – all FAQs are placed inside one expandable container.
A specific shortcode can override the global FAQ display settings. Examples include:
[ btwgeo_faq style="standard" q_tag="h3" ]
[ btwgeo_faq style="accordion" q_tag="h3" ]
[ btwgeo_faq style="toggle" q_tag="h4" faq_title="Frequently Asked Questions" faq_tag="h2" ]
The supported shortcode attributes are:
style – standard, accordion, or toggle
q_tag – HTML tag used for question titles: h1, h2, h3, h4, h5, h6, p, div, or span
faq_title – title displayed for the Toggle style
faq_tag – HTML tag used for the Toggle title: h1, h2, h3, h4, h5, h6, p, div, or span
The FAQ shortcode displays existing FAQ data. Using the shortcode itself does not generate FAQ questions.
For the FAQ feature overview, see FAQ Schema.
Using ByTheWeb GEO Widgets in Elementor
When Elementor is available, ByTheWeb GEO registers its native widgets under the Elementor category:
ByTheWeb
The three ByTheWeb GEO widgets are:
AI Summary (BTW)
AI Short Answer (BTW)
Breadcrumbs (BTW)
Drag the required widget into your Elementor layout just like another Elementor element.
The widgets display the saved ByTheWeb GEO data for the content currently being viewed. You do not need to enter the Summary or Short Answer again inside Elementor.
AI Summary (BTW) Widget
The AI Summary (BTW) widget displays the current content item’s saved AI Summary.
Its Content controls include:
Title – default: AI Summary
Title HTML Tag – choose H1, H2, H3, H4, H5, H6, div, span, or p. The default is H3.
Display Facts As – choose:
- Unordered List (UL)
- Ordered List (OL)
- DIV blocks
The default is Unordered List (UL).
The Style controls let you customize the Title and Summary content, including color, typography, margin, and padding.
The widget reads the same AI Summary field used by the shortcode. Changing how the widget displays the Summary does not create another copy of the Summary.
AI Short Answer (BTW) Widget
The AI Short Answer (BTW) widget displays the current content item’s saved Short Answer.
Its Content controls include:
Title – default: The Bottom Line
Title HTML Tag – choose H1, H2, H3, H4, H5, H6, div, span, or p. The default is H3.
The Style controls are available separately for the Title and Short Answer content, including color, typography, margin, and padding.
The widget reads the same Short Answer field used by [ btwgeo_ai_abstract ].
Breadcrumbs (BTW) Widget
The Breadcrumbs (BTW) widget displays the same ByTheWeb breadcrumb path used by the breadcrumb shortcode.
Its Content control includes:
Separator – lets you specify the separator used by that widget instance.
Its Style controls include:
Link Color
Separator Color
Current Page Color
Typography
The global Home Text and optional Prefix Text continue to come from the ByTheWeb GEO Breadcrumb settings.
For full breadcrumb configuration, see BreadcrumbList Schema.
What Happens If the Field Is Empty?
The AI Summary and Short Answer shortcodes return no output when the corresponding saved field is empty.
Inside the Elementor editor, ByTheWeb GEO provides a placeholder to make an empty widget easier to identify:
AI Summary (BTW):
Missing Content - AI Summary is empty.
AI Short Answer (BTW):
Missing Content - Short Answer is empty.
These messages are Elementor editor placeholders. They are not the saved GEO content.
If you configured a widget title, remember that the title is a separate widget setting from the saved Summary or Short Answer itself.
For Breadcrumbs, Elementor can display:
Breadcrumbs will appear here on live pages.
when no breadcrumb path is available in the editor.
Shortcodes or Elementor Widgets?
Both approaches use the existing ByTheWeb GEO data. Choose the method that best fits how your site is built.
Use shortcodes when you want a simple way to insert the saved field into WordPress content, templates, or another area that processes WordPress shortcodes.
Use the Elementor widgets when you are building the page with Elementor and want dedicated layout and styling controls.
Using a widget instead of a shortcode does not change the underlying AI Summary, Short Answer, or breadcrumb data.
Does This Work on Taxonomy Pages?
The AI Summary and Short Answer display functions can read the corresponding ByTheWeb GEO fields from the current Category, Tag, or supported taxonomy term as well as from singular WordPress content.
This makes the same saved GEO fields available when the shortcode or applicable Elementor template is rendered in that taxonomy context.
Breadcrumbs use the current WordPress hierarchy and have their own breadcrumb-generation logic.
Does This Use AI Credits?
No.
Displaying existing content with ByTheWeb GEO shortcodes or Elementor widgets does not require an API connection and does not consume AI credits.
AI credits are relevant only when you intentionally use ByTheWeb AI to generate or improve content.
Troubleshooting
The AI Summary or Short Answer shortcode displays nothing
Check that the corresponding field contains saved content on the current post, page, custom post type, or taxonomy term.
Elementor shows “Missing Content”
The widget is available, but the corresponding ByTheWeb GEO field is empty for the content currently being previewed.
I cannot find the ByTheWeb widgets in Elementor
Look for the ByTheWeb category in the Elementor widget panel and search for AI Summary (BTW), AI Short Answer (BTW), or Breadcrumbs (BTW).
Breadcrumbs display nothing
The current view may not have a breadcrumb path. ByTheWeb breadcrumbs intentionally return no trail on the WordPress front page and posts page.
I cannot find the FAQ Elementor Widget
The FAQ Elementor Widget is provided through the companion ByTheWeb AI plugin rather than the three native Elementor widgets included with ByTheWeb GEO.