GEO Score (AI Readiness)
Missing Organization Schema
AI models and search engines need to know who is behind the content to evaluate its Authority and Trustworthiness. Organization/Entity schema tells bots that your site represents a verified, structured entity, significantly increasing the chances of your content being cited as a reliable source.ย
How to fix?
Go to your WordPress dashboard and navigate to ByTheWeb GEO > GEO Settings.
Click on the Trust Signals tab.
Check the box for Enable Entity Schema on Homepage.
Make sure all your details under the Entity Details (Identity) tab are filled out, then save the settings.
Missing Author info
In the AI era, authority is everything (following Google’s E-E-A-T guidelines). Anonymous content receives lower trust scores because the expertise of the creator cannot be verified. AI engines look for full transparency regarding who wrote the article.
How to fix?
Ensure the WordPress post has an assigned “Author”. Additionally, it is highly recommended to update the author’s user profile in WordPress (under “Users”) to include their full display name and a short biographical description.
Content hasn't been updated in over 6 months
Large Language Models (LLMs) and search engines prioritize fresh, up-to-date information. An article that hasn’t been touched in over six months may be perceived as outdated and will be deprioritized when AI generates answers for users seeking current facts.
How to fix?
Review the post’s content, refresh any outdated data, add a new paragraph with recent insights, and click the Update button in WordPress. This will refresh the page’s modified_date signal.
Content is too short
For AI crawlers to learn from your page and extract meaningful answers, they need sufficient context. Pages with fewer than 300 words are usually considered “Thin Content” and do not provide enough data for AI models to generate rich summaries.
How to fix?
Expand your content. Add more details, examples, or incorporate a Frequently Asked Questions (FAQ) section to enrich the text and cross the 300-word threshold.
Missing H2/H3 headings for content structure
AI bots do not read text like humans do; they scan its hierarchical structure. Subheadings (H2 and H3) act as a roadmap, helping AI understand the division of topics so it can pull precise answers for specific sub-topics.
How to fix?
Break large blocks of text into logical, readable sections. Use the WordPress content editor to assign section titles as Heading 2 (H2) or Heading 3 (H3) using the formatting toolbar.
SEO Score (Classic SEO)
No links found in the content
Links are the foundation of the web. Internal links help search engines discover and rank other pages on your site, while external links to authoritative sources demonstrate that your content is well-researched and credible.
How to fix?
Highlight relevant keywords in your text and add links. Aim to include at least one internal link (pointing to another relevant page on your own website) and consider adding an external link to a highly trusted source.
Some images in the content are missing alt attributes
Search engines cannot visually “see” images. The Alt attribute (Alternative Text) describes the image to bots so they understand its context. Furthermore, it is a critical web accessibility standard for visually impaired users utilizing screen readers. Missing Alt tags hurt your overall SEO score and image search rankings.
How to fix?
Click on the images embedded within your WordPress editor. In the image settings, ensure the Alt Text (Alternative Text) field contains a brief, accurate description (3-5 words) of what the image displays.