Getting Started

Account, API & Credits

FAQ & Support

ByTheWeb AI Features

ByTheWeb GEO Features

Recommended First Setup

You do not need to configure every ByTheWeb feature at once.

The recommended setup starts by installing both ByTheWeb plugins, checking how AI engines currently understand your website, establishing your site’s core identity, and then using the SEO & GEO Dashboard to improve your content in a structured way.

Some steps depend on whether your website already uses Yoast SEO or Rank Math SEO. ByTheWeb automatically adapts to the supported SEO provider active on the website.

Step 1: Install and Activate ByTheWeb AI and ByTheWeb GEO

For the recommended complete setup, install and activate both plugins:

ByTheWeb GEO for GEO, structured data, entity information, AI-readable content signals, SEO/GEO analysis, LLM files, and supported SEO functionality.
ByTheWeb AI for AI Audit, AI-assisted FAQ generation, Media Optimization, and supported Fix with AI actions.

Starting with ByTheWeb AI 1.9.5 and ByTheWeb GEO 1.3.2, new installations include Getting Started setup flows to help with the initial configuration. ByTheWeb GEO guides you through the website, GEO foundation, and SEO & discovery settings, while ByTheWeb AI can guide you through the initial API connection and verification. The steps below remain the recommended workflow for reviewing and completing your setup in more detail.

The two plugins are separate, but they are designed to work together.

You do not need a ByTheWeb account simply to install or activate them.

If you have not installed the plugins yet, see:

Install & Activate

Step 2: Run Your First AI Audit

Before changing the website, get a baseline of how AI engines currently understand it.

Open:

ByTheWeb AI > AI Audit

The AI Audit opens the ByTheWeb Website Scanner using your current website domain.

The report can help you review:

Facts AI engines currently identify about your website
Information that appears unclear
Questions your website may not answer clearly
Public sources and citations returned by supported engines
Differences between how different AI engines understand the website

ChatGPT and Gemini results are available without connecting an API Key.

Connecting your ByTheWeb account later enables all supported AI Audit engines.

You can also open the scanner directly:

Website Scanner

Do not treat the first result as something you need to fix immediately. Keep it as your starting point so you can compare the results again after improving the website.

Step 3: Check Which SEO Setup Your Site Uses

Before configuring SEO-related settings, identify which supported SEO provider is active on the website.

Your setup will normally fall into one of these three paths:

Yoast SEO is active
Rank Math SEO is active
No supported external SEO plugin is active

If Yoast SEO or Rank Math SEO is active, continue using that plugin for overlapping traditional SEO functionality.

ByTheWeb GEO does not attempt to replace those supported SEO controls while they are active.

If neither Yoast nor Rank Math is active, ByTheWeb GEO can provide its own supported traditional SEO functionality.

This distinction becomes important later when configuring SEO Titles, Meta Descriptions, Canonical URLs, indexing controls, Sitemap, robots.txt, and other overlapping SEO features.

For complete compatibility information, see:

Requirements & Compatibility

Step 4: Configure Your Primary Entity

One of the most important GEO setup steps is clearly identifying who or what the website represents.

Open the Entity & Schema settings in ByTheWeb GEO and configure the Primary Entity.

Choose whether the website primarily represents an:

Organization
Person

Complete the available information accurately.

Depending on the selected entity type, this can include information such as:

Name
Description
Email
Phone
Address
Official profiles and related URLs

The goal is to provide clear, consistent structured information about the entity behind the website.

Do not add information simply because a field exists. Use information that genuinely describes the person or organization represented by the website.

For more information, see:

Entity & Schema Overview

and:

Primary Entity – Organization & Person

Step 5: Add Business Locations, Services and Customer Support Information if Relevant

If the website represents a business, review the additional Entity & Schema information that applies to it.

For physical business locations, ByTheWeb GEO can manage supported LocalBusiness information such as:

Business or branch name
Business type
Address
Phone
Email
Geographic coordinates
Opening hours
Service area

Multiple business locations can be added where relevant.

You can also define supported Services and Customer Support information.

These settings are optional and should only be used when they accurately describe the website or business.

Services & Customer Support Schema

Step 6: Connect Your ByTheWeb API Key

If you already connected and verified your API Key during the ByTheWeb AI Getting Started setup, this step is already complete and you can continue to the next step.

At this point, you have already installed the platform, reviewed your current AI visibility, identified your SEO setup, and configured the site’s main entity information.

Now is a good time to connect your ByTheWeb account if you want to use the AI-powered tools during the rest of the optimization process.

Open:

ByTheWeb AI > API Connection & Credits

A connected API Key enables supported cloud AI actions such as:

Fix with AI
AI FAQ generation
AI-assisted image metadata generation
All supported AI Audit engines

The API Key is validated against the connected website domain.

Connecting the API does not make every ByTheWeb feature paid. Many ByTheWeb GEO tools and manual editing features continue to work locally without consuming AI credits.

For complete instructions, see:

Connect API Key

For information about AI credits, see:

Free vs. Credits

Step 7: Review Your Core GEO Settings

Before starting the main content optimization workflow, review the core ByTheWeb GEO settings for your website.

Make sure the relevant content types and GEO functionality are configured for the content you actually want to manage.

You do not need to enable every available option.

The goal is to prepare ByTheWeb GEO to analyze and manage the website content that matters to you, including supported:

Pages
Posts
Custom Post Types
Taxonomies

The exact options available depend on the individual feature and your WordPress setup.

Step 8: Audit and Improve Your Website Content with the SEO & GEO Dashboard

This is the central ongoing workflow in ByTheWeb GEO.

The SEO & GEO Dashboard gives you a site-wide view of the optimization status of your supported content.

Instead of opening pages and posts one by one and trying to remember what needs attention, the Dashboard brings the information together in one place.

You can use it to review supported:

Pages
Posts
Custom Post Types
Other supported content managed by ByTheWeb GEO

The Dashboard separates content that Needs Attention from content that is already optimized.

Each item can be reviewed individually so you can understand exactly why it received its current score.

The GEO analysis can identify signals such as:

AI Summary
Short Answer
FAQ Schema
Meta Description as a useful AI context signal
Organization or other supported Entity signals
Content freshness
Other supported GEO readiness checks (may change form time to time)

This gives you a practical AI Readiness (GEO) view of each piece of content rather than a simple list of settings.

When ByTheWeb GEO is also the active SEO provider, the Dashboard can additionally evaluate the supported Classic SEO elements managed by ByTheWeb GEO.

If Yoast SEO or Rank Math SEO is active, those supported external plugins remain responsible for the overlapping traditional SEO functionality. In that setup, use ByTheWeb primarily for its GEO analysis and non-overlapping optimization features.

The Dashboard is designed to turn analysis into action.

Depending on the issue and your setup, you can:

Open the detailed analysis
Edit the content
View the public content
Use Edit & Fix with AI for supported missing fields when ByTheWeb AI is connected

This means the workflow can move directly from:

Find the problem → Understand what is missing → Edit or Fix with AI

You do not need to optimize every item immediately.

Start with the content that matters most to your website, such as:

Homepage
Main service or product pages
Important landing pages
Key informational pages
High-value articles
Important Custom Post Type content
Recently published or strategically important content

Then gradually work through the remaining items marked as needing attention.

For a complete explanation of the Dashboard, scoring system, checks, and actions, see:

SEO & GEO Dashboard

Step 9: Improve Individual Content with AI Summary, Short Answer and FAQ

The Dashboard helps you identify what needs attention. The next step is improving the individual content itself.

For important pages, posts, Custom Post Types, and other supported content, review the GEO elements that are missing or incomplete.

AI Summary and Short Answer

The AI Summary & Short Answer fields help make the purpose and important information of a page more explicit.

Short Answer provides a concise answer or statement representing the main point of the content.

AI Summary provides a structured summary of the important information on the page.

You can manage these fields manually.

When ByTheWeb AI is installed and connected, supported Fix with AI actions can help generate them.

For more information, see:

AI Summary & Short Answer

FAQ Schema

The FAQ Schema feature lets you turn important questions and answers into structured FAQ data.

You can:

Add FAQs manually
Edit and reorder questions and answers
Generate FAQ suggestions with AI
Output FAQPage structured data
Display FAQs visibly when desired

Focus on useful questions that clarify the actual content rather than adding FAQs only to improve a score.

For the full workflow, see:

FAQ Schema & AI FAQ Generator

Step 10: Configure llms.txt and llms-full.txt

ByTheWeb GEO can generate llms.txt and llms-full.txt files for your website.

These files provide structured, AI-oriented representations of selected website content.

Review:

Whether llms.txt should be enabled
Whether llms-full.txt should be enabled
Which supported post types should be included
Which supported taxonomies should be included
The optional AI Introduction
Individual content that should be excluded where necessary

ByTheWeb considers supported indexability information when determining eligible content.

You can also exclude individual content specifically from the LLM files without necessarily changing its normal search-engine indexing status.

If another supported plugin is also configured to generate the same LLM files, review the compatibility warning and avoid running competing generators.

For detailed configuration, see:

llms.txt & llms-full.txt

Step 11: Configure ByTheWeb SEO Tools Only If ByTheWeb GEO Is Your SEO Provider

This step applies only when Yoast SEO and Rank Math SEO are not active and ByTheWeb GEO is responsible for the website’s supported traditional SEO functionality.

If Yoast SEO or Rank Math SEO is active as your supported SEO provider, skip this step and continue managing these overlapping SEO functions through your active SEO plugin.

When ByTheWeb GEO is your SEO provider, review the supported SEO tools that apply to the website.

These can include:

Title and Description Templates

Configure reusable SEO Title and Meta Description patterns where appropriate.

Individual supported content can still use its own values.

Canonical and Indexing Controls

Review Canonical URLs and Index / Noindex decisions for important content.

These decisions can also affect how ByTheWeb handles supported discovery outputs.

XML Sitemap

Review which supported post types and taxonomies should appear in the Sitemap.

Content that is not intended for indexing should not automatically be treated the same as public indexable content.

Robots.txt AI Policy Manager

Review access rules for supported AI crawlers.

ByTheWeb uses an open-by-default approach unless you choose to restrict specific supported crawlers.

If you change crawler policies, review the final public robots.txt output afterward.

For detailed instructions, use the individual Help Center guides for each feature.

Step 12: Review and Optimize Your Images

If ByTheWeb AI is installed, open:

ByTheWeb AI > Media Opt.

The Image Metadata Optimization screen gives you a central place to review important image metadata.

You can identify and manage fields such as:

Alt Text
Title
Caption
Description

You can edit these fields manually without using AI credits.

If your API Key is connected, you can also generate supported image metadata with AI.

Start with images used in important content rather than feeling that the entire Media Library must be completed immediately.

For more information, see:

Media Optimization

Step 13: Repeat the AI Audit and Review Your Progress Every Few Weeks

The first AI Audit gives you a baseline.

It should not be the last time you check the website.

A good ongoing routine is to return every few weeks and review both:

AI Audit
SEO & GEO Dashboard

Run the AI Audit again and compare the results with your earlier scans.

Look for changes in:

Facts AI engines identify about the website
Information that remains unclear
Questions that are still unresolved
Sources being used
Differences between supported AI engines

Then return to the SEO & GEO Dashboard and review:

New content that needs attention
Existing content whose GEO score can be improved
Missing AI Summaries
Missing Short Answers
Missing FAQ Schema
Other supported GEO issues
SEO issues when ByTheWeb GEO is also your active SEO provider

Update the website where the findings indicate that important information is missing, outdated, ambiguous, or poorly structured.

Then continue the cycle over time:

Audit → Review → Improve → Publish → Audit Again

GEO is not a one-time setup.

Your website changes, new content is published, business information evolves, and AI engines continuously rediscover public information.

Regular review helps keep your website clear, accurate, structured, and easier for both search engines and AI systems to understand.

Recommended Setup Order at a Glance

For the complete recommended workflow:

Install and activate ByTheWeb AI and ByTheWeb GEO.
Run your first AI Audit.
Identify your active SEO provider.
Configure your Primary Entity.
Add relevant Business Locations, Services, and Customer Support information.
Connect your ByTheWeb API Key.
Review your core GEO settings.
Audit and improve your website content through the SEO & GEO Dashboard.
Improve individual content with AI Summary, Short Answer, and FAQ.
Configure llms.txt and llms-full.txt.
If ByTheWeb GEO is your SEO provider, configure its SEO, Sitemap, and robots.txt tools. If Yoast or Rank Math is active, skip this step.
Review and optimize image metadata.
Repeat the AI Audit and review the SEO & GEO Dashboard every few weeks.

You do not need to optimize everything on the first day.

Start with your site’s identity and most important content, use the Dashboard to prioritize the work, and improve the website gradually.