ByTheWeb is a WordPress platform designed to help website owners improve how their websites are understood by both traditional search engines and modern AI engines.
The platform is divided into two complementary WordPress plugins:
- ByTheWeb GEO focuses on SEO, GEO (Generative Engine Optimization), structured data, website entities, AI-readable content signals, indexing, Sitemap, robots.txt, and LLM discovery.
- ByTheWeb AI adds AI Audit, AI-assisted FAQ generation, Media Optimization, and other supported AI-assisted workflows.
You can use either plugin independently or install both for the complete workflow.
Check How AI Engines Understand Your Website
One of the best places to start is the AI Audit / Website Scanner.
The scanner lets you review how supported AI engines currently understand and describe your website.
Depending on the available engine, the report can help you identify:
- Facts that AI engines already understand about your website
- Information that appears unclear or inconsistent
- Important questions your website may not currently answer
- Sources being used to understand your business
- How confidently AI systems can identify and describe the website
This gives you a practical starting point before making changes.
ByTheWeb AI can launch the audit directly from your WordPress dashboard using the current website domain.
Some supported AI Audit engines are available without connecting an API Key, while connecting your ByTheWeb account enables all supported engines.
Measure Your SEO and GEO Readiness
With ByTheWeb GEO, you can analyze your website directly inside WordPress and see where important SEO and GEO signals are missing.
The SEO & GEO Dashboard provides a centralized view of your content and gives you separate SEO and GEO scores.
Instead of checking pages individually, you can identify content that may require attention and see which optimization elements are missing.
This can include areas such as:
- AI Summary
- Short Answer
- FAQ Schema
- SEO Title
- Meta Description
- Entity signals
- Other supported SEO and GEO elements
The goal is not simply to provide a score. The dashboard helps you identify what can be improved and where to work next.
Give AI Engines Clear Answers and Summaries
AI systems work best when important information is clear, direct, and easy to extract.
The AI Summary & Short Answer feature lets you add dedicated GEO content to supported WordPress content.
Short Answer provides a concise answer that summarizes the main point of the page.
AI Summary provides a structured summary of the most important information on the page.
These fields can be used by ByTheWeb GEO in supported structured and machine-readable outputs and can also be displayed visibly on your website using available shortcodes or Elementor widgets.
Create and Manage FAQ Schema
FAQ Schema helps turn important information into structured questions and answers.
You can:
- Add questions and answers manually
- Edit and reorder FAQ items
- Generate FAQ suggestions with AI
- Add supported FAQ / Q&A structured data
- Display FAQs visibly with a shortcode
- Display FAQs using the dedicated Elementor widget
Manual FAQ management can be used without AI credits.
If ByTheWeb AI is connected, AI can analyze the existing page content and generate relevant FAQ suggestions automatically.
Improve Image Metadata Across Your Website
Images are not only visual assets. Their metadata also provides important context for accessibility, search engines, and machine-readable content.
Image Metadata Optimization provides a central place to review image information across your WordPress Media Library.
You can manage:
- Alt Text
- Image Title
- Caption
- Description
The Media Optimization screen can help identify images with missing or incomplete information.
You can update these fields manually for free, or use ByTheWeb AI to generate supported metadata automatically.
Create llms.txt and llms-full.txt Files
ByTheWeb GEO can generate llms.txt and llms-full.txt files for your website.
These files provide AI-oriented, structured representations of selected website content.
You can control which supported:
- Post types
- Taxonomies
- Pages and content
are eligible for inclusion.
ByTheWeb also respects supported indexing rules so content that should not be discoverable is not simply added to the LLM files without considering its indexability settings.
The extended llms-full.txt file can provide fuller cleaned content, while llms.txt provides a more concise structured representation.
Control AI Crawlers
The Robots.txt AI Policy Manager gives you control over supported AI crawlers through WordPress.
Instead of treating all AI bots as one group, you can manage supported crawlers individually.
This lets you decide whether specific AI services should be permitted or blocked from crawling the website.
ByTheWeb GEO also considers other robots.txt management layers, including supported SEO plugins and physical robots.txt files.
Manage Your XML Sitemap
The XML Sitemap feature helps search engines discover eligible website content.
When ByTheWeb GEO is responsible for Sitemap output, it can generate Sitemap information for supported:
- Posts
- Pages
- Custom post types
- Taxonomies
- Images
- Supported video content
Indexability rules are taken into account so content marked as Noindex is not treated the same as indexable content.
Manage SEO Titles and Meta Descriptions
If you are not using Yoast SEO or Rank Math, ByTheWeb GEO can manage traditional SEO metadata directly.
The Title & Description Templates feature lets you create reusable SEO Title and Meta Description patterns for supported content types and taxonomies.
Templates can use dynamic information such as:
- Post Title
- Term Name
- Site Name
- Supported custom field values
Individual content can still have its own values where supported.
If Yoast SEO or Rank Math is active, ByTheWeb GEO avoids competing with the supported SEO provider for overlapping traditional SEO fields.
Control Canonical URLs and Indexing
The Canonical URL & Robots controls allow supported content to define important search-engine directives.
Depending on the active SEO provider and configuration, this can include:
- Canonical URL
- Index / Noindex
- Supported robots directives
ByTheWeb GEO also uses these decisions when determining whether content should appear in supported discovery outputs such as XML Sitemap and LLM files.
Set Social Images for Shared Content
The Social Image / Open Graph feature lets you define the image associated with supported content when Open Graph information is generated by ByTheWeb GEO.
This helps provide a more controlled visual representation when URLs are shared on platforms that use Open Graph metadata.
Tell Search Engines and AI Who You Are
One of the most important parts of GEO is establishing clear entities.
ByTheWeb GEO includes structured Entity and Schema tools that help define who or what the website represents.
You can configure a primary entity as an Organization or Person, including supported information such as:
- Name
- Description
- Contact information
- Address
- Official profile URLs
This creates clearer structured signals about the entity behind the website.
Learn more about Company & Person Schema
Describe Business Locations
For businesses with physical locations, ByTheWeb GEO can generate Local Business Schema.
You can configure supported information such as:
- Business or branch name
- LocalBusiness type
- Address
- Phone
- Geographic coordinates
- Opening hours
- Service area
Multiple business locations can be managed where applicable.
This provides search engines and AI systems with structured information about where the business operates.
Add Services and Customer Support Information
ByTheWeb GEO can also add supported structured information describing the services your organization provides and how customers can contact you for support.
This can include:
- Service name
- Service description
- Service URL
- Service type
- Service area
- Customer support contact information
These structured signals help build a more complete machine-readable description of the organization.
Describe the Type of Each Page
The Page Type Schema feature helps provide additional context about the purpose of supported pages.
Instead of leaving a machine to infer whether a page represents an About page, Contact page, FAQ page, or another supported type, structured data can provide clearer context.
Add Article Schema
ByTheWeb GEO can generate supported Article or BlogPosting structured data for posts.
When available, the Schema can be enriched with information generated or stored by other ByTheWeb features, including GEO content such as AI Summary and Short Answer.
This helps connect the article itself with the broader structured representation of the website.
Add Breadcrumb Structured Data and Visible Breadcrumbs
BreadcrumbList Schema helps search engines understand the hierarchical path to a page.
ByTheWeb GEO can provide Breadcrumb structured data and also offers tools for displaying visible breadcrumbs.
Visible breadcrumbs can be added using a shortcode or the dedicated Elementor widget, with supported settings for elements such as Home text and separators.
Use GEO Content Inside Elementor
Elementor is optional, but if you use it, ByTheWeb adds dedicated widgets.
ByTheWeb GEO provides widgets for:
- AI Summary
- Short Answer
- Breadcrumbs
ByTheWeb AI provides the FAQ widget.
This makes it possible to place supported ByTheWeb content visually in an Elementor layout without manually building the output yourself.
Use ByTheWeb with Yoast SEO or Rank Math
You do not need to replace your existing supported SEO plugin to use ByTheWeb.
ByTheWeb supports both Yoast SEO and Rank Math SEO.
When either one is active, ByTheWeb GEO adapts its behavior so the supported SEO plugin can continue managing overlapping traditional SEO functionality.
ByTheWeb GEO then concentrates on the GEO and non-overlapping functionality it provides.
For complete compatibility information, see:
Use Free Tools or Add AI When You Need It
Not every ByTheWeb feature requires AI credits.
A large part of ByTheWeb GEO works locally inside WordPress, and ByTheWeb AI also includes manual tools such as FAQ management and Media Optimization.
AI credits are used when you ask the ByTheWeb Cloud service to perform supported AI-powered actions such as generating FAQs, image metadata, or supported SEO and GEO improvements.
This means you can use the platform in two ways:
- Work manually with the available free tools
- Use AI credits when you want ByTheWeb to perform supported AI-assisted actions for you
For a detailed explanation, see:
Which Plugins Should I Install?
You do not have to choose only one.
Install ByTheWeb GEO if your main goal is to improve the way your website communicates with search engines and AI systems through SEO, GEO, structured data, entities, discovery files, and technical controls.
Install ByTheWeb AI if you want AI Audit, AI-assisted FAQ generation, and Media Optimization, including AI-generated metadata for existing images..
Install both if you want the complete workflow: identify what needs attention, improve the website’s SEO and GEO structure, and use AI to help generate and fix supported content.
For a more detailed comparison, see:
If you are just getting started with both plugins, continue with: